Retaining designers – Nurture their creativity.

Be greedy for knowledge.

Diversify projects and people.

Balance in life of the physical, mental, and spiritual brings a balance to perspective.

Make a physical environment that could be personalized and make the office a family affair (pets included).

Make the reward of accomplishment apparent and reachable.

Stir the ‘pot’ with visitors, images, ideas, film, to increase the vortex of creative energy and movement.

Keep a respect for mystery.

Pranks, Jokes and Gags: An environment for employees to joke and tease one another increases communication and teamwork.

Be honest with yourself and your people.  You can’t fake it: the process is very honest.

Recharge designers when spending a lot of time with engineers.

Be a facilitator, not a manager.

Move toward your true self belief: security is in your own being.

Communicate clearly the clarity of the project; your intention, your knowledge, your goals.

Lighten up; as Robert Eliot once said “Rule No. 1 is, don't sweat the small stuff. Rule No. 2 is it's all small stuff”.

Use the odds against you to your advantage, as David did to Goliath.

Encourage creativity by nurturing one’s strengths not their weaknesses

Accept failure as part of success.

Create an environment of security and acceptance.